City of Ventura, California Awards Contract to LocoMobi Inc.

Toronto, Ontario, November 3, 2015 – The City of Ventura has awarded a contract to LocoMobi for the design and installation of its cloud-based automated parking systems. This contract will bring the City’s existing public parking garage, located at 500 Harbor Boulevard, into the next generation of parking with LocoMobi’s latest parking solutions technology.

“Cities are beginning to see the benefit of advanced technologies that truly address their transportation infrastructure needs,” says LocoMobi CEO, Grant Furlane.  “Our enterprise hardware and cloud software systems enable parking lot owners and operators to seamlessly move people and vehicles efficiently, alleviating congestion and maximizing value and use of their facilities. We are delighted to bring our industry-leading capabilities to the City of Ventura.”

LocoMobi’s installation plans include a ticket and barcode access system, accompanied with its state-of-the-art cloud-based License Plate Recognition (LPR) system. The LPR system will incorporate proximity card readers, intercoms and merchant validation devices. The pay-on-foot machines and pay-in-lane machines will also incorporate new chip and pin technology for debit and credit card transactions.

As customers enter the garage, the LPR system will scan the plate; automatically extracting the number, storing the information in LocoMobi’s cloud-based database, and printing the plate number on the customer’s ticket. This seamless transaction provides full back up, in the event of lost tickets, missing plates or plate misreads. In addition, it guarantees 100 per cent revenue security. The customers who pay at the pay-on-foot machines will enter their plate number at the machine, as their vehicle exits the lot, the LPR system will recognize the plate and raise the gate-arm. The LPR system will bring an unprecedented level of convenience to all customers and will accelerate the flow of vehicles exiting the garage.

“LocoMobi’s anticipated implementation in the California Harbor Parking Structure is set to offer a manifold of operational benefits for parkers and employees alike, giving the facility an elevated face lift”, said Rick Gallegos, Transportation Engineer for the City.

To minimize disruption for customers and local businesses, the upgrades will be made in a phased approach, beginning in late 2015. The upgrades will not only replace the existing cashier system, making transactions faster and more efficient for customers, but also minimize overhead for the City. In addition, the cloud-based software allows for easy and cost-efficient future system upgrades.

Since the opening of its new office in the Los Angeles area, LocoMobi is expanding its presence in southern California and are currently installing over ten new systems this quarter.

About LocoMobi

LocoMobi, Inc. is reinventing parking and transportation technology in the era of cloud, mobile, low-cost hardware and the Internet of Things. LocoMobi was the first to offer a cloud-based license plate recognition (LPR) system, with a complete revenue engine that also provides a management system for virtual permitting systems, violation and citation management. In addition, LocoMobi designs and implements a complete suite of traditional parking systems. This, combined with its state-of-the-art LPR system, has significantly increased the parking assets of its partners, which include major parking operators across North America

LocoMobi’s innovations have garnered it worldwide attention after being awarded for 2014 TiE50 Best New Technology, Silicon Valley’s premier annual award ceremony, contested by thousands of technology start-ups worldwide.

For more information on LocoMobi, or its products and services, please visit or contact

1 reply
  1. Jonathan
    Jonathan says:

    Are you doing anything will multiple lot assignments? For example, a pre-pay or transient parker pulls onto a university and campus, and is directed to the best available parking via their reservation voucher.


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